How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6 percent of people surveyed said that color was the most important factor when purchasing products. In fact, people's subconscious judgment about products is...
Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies
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Deadpool Deadpan Reigns as Ryan Reynolds Snarks It Up for Toon Blast
Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool's marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new campaign for mobile game Toon Blast, created with TBWA\Chiat\Day Los Angeles and MJZ director Tom Kuntz,...
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CBS Board Meets, Takes No Action Against Embattled CEO Leslie Moonves
CBS Corp. chairman and CEO Leslie Moonves lives to fight another day. The CBS board held a previously scheduled board meeting today ahead of Thursday's quarterly earnings announcement. It said it took no further action about Moonves, who was accused by six women of sexual harassment and intimidation in Friday's New Yorker story. The "Board...
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QDOBA Hands Planning and Buying Duties to Marc USA’s Cogniscient Media
QDOBA Mexican Eats has chosen Marc USA's Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources. Cogniscient will work alongside QDOBA's lead creative agency, Mistress, which was selected following a separate review last year. Cogniscient's Boston office will handle...
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Under Armour’s Top Marketing Executive Is Headed to Nike, Sources Say
The woman who spent the past eight-plus months overseeing Under Armour's global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter. Earlier today, Adweek broke the news that svp, global head of brand management Adrienne Lofton had resigned after approximately nine years and two stints with the apparel...
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Twitter Promoted Four Content Executives, Established a Content Creation Department
Twitter filled two key content partnership positions by promoting from within. The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S., will now lead all U.S. sports partnerships. And general manager of news for live video Nick Sallon will now lead all U.S. news partnerships. When...
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How Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it...
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DJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple Music Spot
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who's Talking franchise)--so it was really only a matter of time until someone created a narrative featuring a real famous baby...
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How a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on...
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This Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB InBev's low cost, American light lager brand Natural Light is doing its part to help reduce that stress--an, ahem,...
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What Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem protests, mandating fines for teams whose players kneel on the field. Only two months later, the league put a freeze on the policy. The...
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HP and American Express Created Digital Edens and Cabana Getaways at NY’s Panorama Music Festival
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those storms eventually led to an evacuation of the festival early Friday evening and cancellations from artists like Lil Wayne (who was set to...
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Intel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the Great Wall of China that have thus far remained largely inaccessible. The Wall's Jiankou section was built over 600 years ago,...
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Facebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on Tuesday. According to Facebook, the first of the 32 accounts--eight Facebook pages, 17 Facebook profiles and seven Instagram accounts--was found two weeks ago, with origins...
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Unmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter, Instagram
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according to social marketing firm Unmetric. The scuffling Washington Nationals led Facebook in growth, while the Houston Astros topped Twitter and the surprising Philadelphia...
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This Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use plastic straws by 2020, replacing them with a lid where straws are unnecessary. In September, Burger King U.K. will use biodegradable...
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Embattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of Record
Pizza chain Papa John's has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor "holding group" formed by Ari Emanuel's media conglomerate WME | IMG late last year. That group also includes both WME and IMG along...
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Snapchat Is Introducing Voice-Controlled Lenses
Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application's Lens Carousel, they will recognize "a small subset" of words in English, and on-screen prompts will help users learn how to activate them. Snapchat said voice-controlled lenses will appear in Lens Carousel "periodically." A Snap...
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This Visual Search Tool Aims to Demystify the Value of Esports Sponsorships
The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers. Brands are spending 50 percent more in the space than they did last year, according to one estimate. And while three-quarters of that money comes from sponsorships, advertising and media rights,...
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Techmeme Starts Automatically Placing Ads Next to Story Links Based on Their Context
Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics. Today, the company rolled out a new ad unit it's calling "contextual ads," which automatically show up via prepaid ad buys based on keywords. One of the first brands to...
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