WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned messaging app also revealed that it has been testing Facebook ads that enable users to click to WhatsApp. The process of getting businesses to engage people via WhatsApp, and...
WhatsApp Is Getting Down to Business With Its New API
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Facebook and the National Urban League Will Team Up to Offer Digital Training in 13 Cities
The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl Sandberg and National Urban League president Marc Morial announced at the National Urban League's Annual Conference in Columbus, Ohio, that the two organizations...
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After Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its Titles
Cond? Nast looks to sell three of its titles--Bridges, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond? Nast reportedly lost about $120 million last year. Cond? Nast CEO Robert A. Sauerberg Jr. intends to talk with senior staffers next week,...
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CBS Board Hires Two Firms to Investigate Les Moonves Sexual Harassment Allegations
The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in last Friday's New Yorker story. Meanwhile, Moonves is still scheduled to participate in his company's quarterly earnings call on Thursday afternoon. In a statement on Wednesday night, the board said it...
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Will Social Media and Ecommerce Ever Really Get Together?
From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching the right audiences through targeted advertising. In fact, recent studies suggest that as many as 87 percent of ecommerce shoppers believe social media plays a vital role in helping them make shopping decisions. However,...
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Neymar’s Mea Culpa Could Be One of the Most Infuriating ‘Apology’ Ads Ever
There is no question that Neymar is one of soccer's best players today. The gifted striker is magnificent to watch and plays the game with verve, joy and panache reserved for a small handful of those in the game. However, the Brazilian star faces criticism for how he plays and acts on the field. This...
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H&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to Create 2 New Products
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the influencer if they post something off-brand. The relational dynamic between influencers and followers is something companies are starting to tap into, like /Nyden, an...
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Even With Wrestling and More Football, Scripted Shows Will Still Be a Big Part of ‘New Fox’
Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what their network will look like post-merger. Last Friday, Disney and Fox shareholders voted to approve the merger, clearing one of the biggest...
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Instagram Stories Celebrates Its 2nd Birthday
Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day. The Facebook-owned photo- and video-sharing network said one-third of the most-viewed Instagram Stories come from the 25 million-plus businesses that are using the feature, with a spokesperson adding, "This evolution was not an accident: From day...
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Turner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains
Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers reached) gains and secured volume increases in the mid-single digits, according to a person familiar with negotiations. Donna Speciale, Turner Ad Sales president, finished...
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Amazon Prime Video Is Coming to Comcast’s Xfinity X1
In a ploy to keep subscribers happy, traditional cable companies are continuing to partner with large streaming companies. In keeping with that, Comcast announced today that it agreed to launch Amazon Prime Video on Xfinity X1. "Amazon Prime Video's growing list of originals, movies, shows, documentaries and kids' programming will be an excellent complement to...
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Sonos Aspires to a Booming Future With Its IPO
To commemorate its IPO today, speaker company Sonos recreated the Nasdaq bell that opens each trading day. By the time the closing bell rang, Sonos closed up more than 32 percent. The long-anticipated IPO comes as Sonos upgrades its speaker lineup to compete with the likes of Google, Amazon and Apple. Sonos hopes its legacy...
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Getty Images Is Using Artificial Intelligence to Help Newsrooms Choose Better Photos
Getty Images is embracing artificial intelligence, starting with a way to help publishers pick photos. Today, the photo agency debuted a tool that uses AI to analyze a story and suggest photos that might go along with it depending on the text and content. The tool, called Panels, uses natural language processing--a term for how...
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Les Moonves Is Front and Center on CBS’ Earnings Call, but Doesn’t Address Allegations
Almost a week after The New Yorker published its explosive story in which six women accused him of sexual harassment and intimidation, CBS Corp. CEO and chairman Leslie Moonves was front and center this afternoon on the company's quarterly earnings call. However, he did not discuss or allude to the story by Ronan Farrow, even...
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MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on Earnings Call
Ad agency network MDC Partners called its financial performance for the first half of 2018 "poor" in an earnings call today but sounded more optimistic about the last six months of the fiscal year. Executives focused on several recent moves to reduce costs and improve efficiency, along with major hires including, most prominently, that of...
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Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV
Television isn't dying, but it is changing. Commercials today are not standalone ads: They're integrated parts of multichannel strategies. Intuit, for example, masterfully used video in a recent campaign on multiple platforms to increase its brand awareness. The centerpiece--an animated story about a robot--aired during the Super Bowl, on social media platforms and on the...
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It’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging
It's a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that there are now agencies whose sole purpose is to help companies understand how to market to them....
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This PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk Friends From Driving
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the island nation beautiful. Additionally, this ethos is ingrained in the country's culture and people. Kiwi attitudes for drunken driving is similarly intense. Like...
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FX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a month. But only Xfinity and some Cox Contour subscribers had been able to sign on for the offering--until now. FX...
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Getting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My Career
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over the last few years, the advertising industry has seen huge waves of redundancies--better known as layoffs in the States--hitting agencies...
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