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Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine will become the...
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The Weather Channel Thinks Facebook and Twitter Save Lives
Twitter and Facebook save lives. At least that's what The Weather Company believes. Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard...
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Community Star Gillian Jacobs's Biggest Time Suck Is Vine
Who Gillian JacobsAge 30Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduateBase Los AngelesWhat’s the first...
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BBDO New York Unveils 6-Second Winners of Its Vine Film Festival
Nothing gets people familiar with a new social tool quite like making a competition out of it. And so, Dave Rolfe, head of integrated production at BBDO in New York, got almost everyone in his...
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20th Century Fox and James Mangold Roll Out the World's First 'Tweaser' for...
We know this much about The Wolverine director James Mangold: He has an iPhone. The filmmaker tweeted six seconds of footage from his film about the Marvel Comics character in the form of a Vine post...
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Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills
Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the gif-like videos effective or just...
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Man Happily Eats Insects for Snapple Video Series
Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1.“I’m a bigger fan of crickets than caterpillars,” he told...
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Can Vine Sell a Movie in Six Seconds?
It's farewell from Ad Cave 1.0 in this week's The Adweek for Jun. 17-23
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Marketers Have Found a Way to Use Vine
Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this...
View ArticleInstagram Video Invites Ads Speculation, Puts Vine on Notice
The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the...
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5 Reasons Why Instagram Video May Cut Down Vine
If the video-on-Instagram presentation today at Facebook's headquarters accurately depicted how the new feature would work, it's likely time for quick product upgrades from the Twitter folks running...
View ArticleBrands Are Already Using Instagram Videos and Planning for More
Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media...
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Alamo Hopes Social Fuels Mobile Games
With kids and parents alike staring at their smartphones like never before, Alamo Rent A Car wants to keep the gang connected with mobile games aimed at family roadtrips. While the games are designed...
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Daily Show's Jason Jones Doesn't Follow Grandma on Foursquare
Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones. While the 40-year-old has appeared in...
View ArticleUnruly Introduces Services for Brands to Leverage Vine
Brands and marketers are starting to recognize Vine as an appealing advertising platform, and video analytics company Unruly wants a piece of the action. The company announced on Tuesday that it is...
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Digital Marketers Jump on DOMA Decision
MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their...
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Instagram Debuts Video Embeds, Could Alter Publishing Habits
Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia....
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Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride
It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a campaign by RPA that sends...
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Salesforce CMO Michael Lazerow Talks About Customer Companies
SpecsAge 39New gig CMO, Salesforce Marketing CloudOld gig Founder, CEO, Buddy Media How has your role evolved after Salesforce acquired Buddy Media? What’s changed for me personally is I’ve gone from a...
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GE's Twitter Vine 'Science Fair' Gets Social Ad Push
General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based...
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