As low-quality ads clog the web and our feeds, brands have come under fire. The expectation is that they need to create better and more meaningful work, and digital advertising will be fixed. Poor online advertising isn't the result of sloppy brand marketing, however, it's the result of platform ad models. The economics of distribution...
Why Tech Companies Are at Fault for Poor-Quality Digital Advertising
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Apple’s Splashy Foray Into Content Draws an Underwhelmed and Confused Response
It felt like a pitch to advertisers. As the tech giant moved away from its roots in hardware and software, the company took an old page from the usual dog-and-pony show ... only to not provide the details for which many had tuned in. Such as: How much will Apple's new video-streaming subscription service, Apple...
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Instagram: Here’s How to Buy Something via the New Checkout Feature
Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without ever leaving the application. Our guide will show you how to buy something in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step...
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Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent
Anybody here heard of Steven Spielberg? Justin case there was the slightest bit of lingering doubt about whether Apple TV+ plans to be a major force in the streaming content market, the tech giant has trumpeted the fall arrival of its new subscription service with a dazzling five-minute ad, that features a veritable who's who...
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On the Adweek Podcast: Being a Woman in Advertising and Media
In honor of Women's History Month, we brought together a group of Adweek ladies to talk about what it's really like to be a woman in the media industry. On this week's episode of the Adweek podcast Yeah, That's Probably an Ad, digital projects manager Aneya Fernando is joined by tech reporter Ann-Marie Alcantara and...
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Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies
Industries viewed as catering to men have long faced accusations of excluding women. In the past year alone, the esports industry and professional sports leagues have worked to overcome the perception that their advertising and marketing dollars are aimed squarely at men. With women making up 49 percent of Super Bowl LII's viewership, those questions...
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The Facebook Ban Hammer Struck Inauthentic Behavior in Iran, Russia, Macedonia, Kosovo
Facebook's efforts to strike inauthentic behavior from its platform continued with the removal of 2,632 pages, groups and accounts connected to Iran, Russia, Macedonia and Kosovo. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that there was no evidence of links between the bad actors, but they used similar tactics, such as...
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Budweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th Anniversary of His Birth
Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB history. The campaign, which was envisioned and executed by Dentsu Aegis Network with Isobar handling creative and Vizeum on media, follows the Jan....
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GroupM Hires Nielsen Alum as Global Chief Product and Data Officer
WPP's GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the network. He will report to global CEO Kelly Clark and work with a team of developers, engineers and data scientists across GroupM's agencies...
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Want a Happy Cactus? Play it Rain Sounds, Says Spotify’s Life Hacks Campaign
Spotify isn't just a music streaming service--it's a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled "Just Add Spotify," it illustrates all the little (and sometimes big) ways its audio can help you through the day--and the night. Featuring a series of Spotify's thematic playlists, the centerpiece...
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