How Birkenstocks Morphed From Geeky to Trendy
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Peterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and Estee Lauder among its clients, recently creating a humor-filled campaign to promote the beauty brand's partnership with Google Home. Headquartered in the Twin Cities, PMH...
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HBO’s Programming Chief Says New Owner AT&T Won’t ‘Dilute’ His Network’s Brand
As HBO programming president Casey Bloys kicked off the Television Critics Association's summer press tour, he had one message for reporters: No, new parent company AT&T won't be watering down his premium cable network. A recent HBO town hall meeting following AT&T completing its $85 billion purchase of Time Warner--during which John Stankey, CEO of...
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Q&A: ‘Rise of the Robots’ Author on AI’s Talent Crunch and the Future of Work
It may take some major technological breakthroughs before robots are able to think creatively or handle complex human interactions. But futurist Martin Ford, author of the New York Times bestseller Rise of the Robots, says that won't stop current automation and machine learning technology from changing the face of the labor market in the next...
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Rapidly Growing Essentia Water Begins Agency Review of Creative and Strategy Work
Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is currently ongoing," said an Essentia Water spokesman in a statement. The up and coming water brand only retained its first creative agency of record in...
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P&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe's Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients, the holding company confirmed today. According to two people with direct knowledge of the matter, the move also involved a round of layoffs. "Publicis continues to...
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Casper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home Campaign
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on promoting its retail ventures, which include the brand's multiple NYC stores, as well as the Dreamery, the newly-opened space where...
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Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews. "David built an amazing company,"...
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A Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These Interactive Statues
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country. They also use ambitious documentary film work from its agency, PB&, to spark a different narrative. A bit to the south, Travel Oregon...
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Online Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of record, following a review. In 2016, Fiverr chose New York-based DCX Growth Accelerator (DCX) as its global creative and strategic agency of record after a review. It is...
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Canadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside Pizza Boxes
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige with the Pizza Patio Set, which features miniature chairs in addition to the saver, aka the "pizza table" or "ottoman," which is designed...
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Facebook Watch Will Only Order a Show If It Meets This Standard
It's been almost a year since Facebook first rolled out its inaugural programming slate for Watch. Since then, Facebook execs said at the Television Critics Association's summer press tour in L.A., they have devised a litmus test for any potential show they consider ordering for the platform. "Would this series either not work or not...
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Barefoot Continues Its Legacy of LGBTQ Activism With a Documentary at Outfest Film Festival
The documentary "One Stride: Chosen Family" premiered last weekend at Outfest Film Festival in Los Angeles. Among the story's narrators is 27-year-old actress Mj Rodriguez, who plays Blanca in the FX show "Pose" and is part of the largest cast of transgender actors to appear as regulars in a scripted show. She has also appeared...
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MDC Partners Parts With CMO and Other Corporate Executives Before Q2 Earnings Report
Agency network MDC Partners parted with several members of its corporate leadership team earlier this week, a spokesperson confirmed today. "Our MDC colleagues are truly family, and they represent some of the best in the business," read a statement. "As we look to the future and refine the structure of our organization to best support...
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Facebook’s Mark D’Arcy Moves Into Expanded Role as CCO
After leading Facebook's Creative Shop for the past seven years, Mark D'Arcy's role has expanded as he moves into the position as the platform's vp of global business marketing and CCO. He takes over for Sarah Personette, who left the social giant to become the COO of Refinery29 last fall. D'Arcy will maintain a significant...
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4 Key Takeaways on Bringing Diversity to the Field From the Multicultural Alliance Bootcamp
She Runs It, formerly known as Advertising Women of New York (AWNY), held a Multicultural Alliance Bootcamp yesterday to discuss the state of diversity in the marketing and media world. According to the organization, its Multicultural Alliance "works to foster a sense of community among members with multicultural expertise and interests and to infuse multiculturalism...
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Tom Arnold to Hunt Down Incriminating Trump Tapes for Viceland ‘Until He Resigns’
It only took one and a half days for the first truly bizarre panel at the Television Critic Association's summer press tour: Tom Arnold ranting for a half hour about his efforts to bring down President Trump. It's all part of Arnold's new Viceland show, The Hunt for the Trump Tapes With Tom Arnold. In...
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ACLU Says Amazon Tool Falsely IDed Elected Officials in Mugshots
As it appeals to Congress to stop law enforcement from using facial recognition technology, the American Civil Liberties Union tested out Amazon's tool Rekognition with images of the members of the 115th Congress themselves. The result: It incorrectly matched 28 members of Congress with people in mugshots. In a release, the ACLU said it built...
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The Macallan Created a Virtual Reality Tour of Its New Whisky Distillery
If you tried to travel by train from New York City to Macallan's new distillery in Scotland, you wouldn't make it very far. However, the whisky brand's new virtual reality experience lets commuters take a 360-degree tour that's a little cheaper--and a little soberer. To celebrate the opening of its new $186 million distillery, Macallan...
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When This Condom Brand Dares, It Leads to the Truth About Intimacy and Trust
Get closer ... if you dare. In this highly entertaining, mostly SFW campaign, a bunch of twenty-somethings answer questions and tackle various challenges based on common relationship themes such as trust and intimacy. Developed by German agency +Knauss, and shot in crisp black-and-white, documentary-style, by youth culture maven Danielle Levitt, these "Dare to be Closer"...
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