This year's installment of The Power List, our fourth annual ranking of the top players across advertising, marketing, media and tech, sees Amazon's Jeff Bezos return to the prime position, placing first for the second straight year. He outpaced Alphabet's Larry Page (No. 2) and Facebook's Mark Zuckerberg (No. 3)--though all three continue to drive...
Adweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titans
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Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing
We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digital cul-de-sac by a brand's nascent and fumbling direct-to-consumer play. And...
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Second Quarter TV Scatter Ad Market Revenue Jumped 11% Over 2017
The World Cup helped boost national TV advertising revenue in the second quarter, according to new data from Standard Media Index. National advertising revenue was up 5 percent year over year in the second quarter, though it would have declined 1 percent without the soccer tournament. According to SMI, which tracks 70 percent of national...
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With a Refreshing Look at the ‘Human Side of Military Life,’ These Credit Union Spots Keep It Real
Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious subject but Navy Federal Credit Union, of late, has taken a lighter approach with work from its agency of record, Fitzco in Atlanta. Closing in on nine years as the brand's...
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More Personalization Was Added to Profiles in Workplace by Facebook
Workplace by Facebook revealed some new features aimed at boosting collaboration by employees using the social network's answer to Slack. Product marketing manager Sabrina Morsello introduced the new features in a blog post, highlighted by Workplace Profiles. Workplace Profiles enable users to personalize their profiles with information including: Fields for division and organization, so that...
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5 Rules for Creating a Compelling User Experience for Your Customers
Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately, many brands don't do enough to understand their customers and how the business can meet their needs, says Jonathan Goldmacher, managing...
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Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose
Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do everyday to make sure the relationship has integrity," she says. Design, she argues, is foundational to a brand's success, central to how a...
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Agencies Discuss the Art and Pains of Marketing for the Lucrative Pharma Industry
Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice. Why? Simply put, it's where the money is. "Pharma clients have tended to be profitable for agencies because they really need...
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Smart Technologies and Digital Assistants Are Helping Utilities Engage With Their Customers
A decade ago, long before the Internet of Things was an industry buzzword, Reliant, a Texas-based energy company owned by NRG, began installing smart meters in homes across central and eastern Texas to read energy consumption per house more than once a month. First was a weekly email to prevent "sticker shock" by showing a...
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Want to Reach a Niche Audience? These Geek Retailers Created a Blueprint for Success
A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men's shirt, a predicament that voice actress for Star Wars: The Clone Wars Ashley Eckstein was fed up with....
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What’s the State of Brand Safety in 2018?
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry's attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all. "Trust is everything for a brand," Weed said. A brand without trust, he added, is simply a...
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Infographic: Measuring Brands’ Digital Performance Against Their Rivals
Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is exactly why it's important they benchmark their digital performance against rivals. In the 2018 Digital Analytics Benchmark report, internet marketing service...
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How Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of inspiration for even the most progressive brand marketers. Leveraging the real-world insights, best practices and missteps of the world's most successful brands can certainly help...
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Inside the Rise and Fall of ‘Christmas in July’ Sales
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for retail, as consumers invest more in experiences like vacations than physical goods. And that's why retailers have long used...
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This New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista styles of consumers' favorite Instagram stars. Meet Choosy: an on-demand shopping company, which aims to create Instagram-influenced-inspired looks each week....
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Agency Apologizes for Promoting Burgers on Twitter With an Image of a Journalist Executed by Isis
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client Z-Burger over the weekend. The tweet in question featured an image from a video released by Isis in 2014 that depicted American journalist James Foley...
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Walmart and Amazon Expand Grocery Delivery
In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the greater Los Angeles area, as well as locations in New York and Florida. Postmates delivers groceries for Walmart in five additional markets:...
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This Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other Trailers Feel Obsolete
Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after watching Tom Cruise in a new piece of 360-degree content from Omnivirt promoting Mission: Impossible - Fallout....
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Fake Love’s Lead Creative Technologist on the Power of Combining Art and Tech
When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the different disciplines balance each other out beautifully. Computer science is relatively new, exact and technical. Ceramics, an ancient, imperfect art form, reminds Rubinovitz to remain...
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Ecommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on both sides of that equation to vet the next generation of solutions. Tech companies like Nomad and Mobile Agent had a chance to pitch brands...
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